The Preferred Toronto Apple Reseller of MacMedics:
The Preferred iPod and iPhone repair shop in Toronto of MacMedics:
A Safe Way To Dispose Of Your eWaste – And Get A Tax Receipt Too!
My Preferred Canadian-Based ISP
-
Jun
1
One To One – Apple Store Members Only
Filed Under Apple News
It looks like Apple must be overwhelmed by the One-To-One service they have been offering. For those of you who don’t know about this offering – for $99/year a person can book an appointment with an Apple Genius and receive one on one tutorials on anything Mac (OS X, iLife, iWork, Mail, whatever) in their retail stores. You are allowed to book once a week if you like. It also includes a tune-up of your Mac, but you have to bring it in. Up to this point anyone could purchase a One-To-One subscription whether you had purchased a Mac at an official Apple Store or not (or even if you didn’t have a Mac). It’s been a great deal and I wondered how long the parameters of this program could remain this way. Well, as of June 2nd the rules are changing:
Changes To One to One Membership Program
As you may have read, we are making changes to our One to One membership program. As of June 2, the One to One membership will only be offered to customers who purchase Macs through Apple’s direct channels – our retail stores and the Apple online store. The price for the program will remain $99. Existing customers will be able to renew for one additional year for the same price as well…
This actually makes more sense for Apple as it will involve people who actually use and have bought Macs through them. It’s unfair to those who have purchased machines through smaller resellers (they do get a 1 year grace-renewal period) and to the resellers themselves as they can’t compete with this kind of offering. For more details you can check out the One-To-One site directly.
Comments
13 Responses to “One To One – Apple Store Members Only”
Leave a Reply
I’m just guessing, but maybe this new policy has more to do with Best Buy and Future Shop than a reaction to customers at the independent stores. The indy’s — as usual — are just innocent bystanders 9or roadkill, depending on how you see it.) We give new customers lots of direction to free training resources and invite new Mac users into our stores for guidance.
It also may have something to do with the unsustainability of the one-on-one program. Apple Store’s rationale is that bringing customers into the stores means more business. If people come, they will buy anyway. If this was working, they wouldn’t have instituted the new policy. It clearly isn’t working as overhead generated by one-on-one climbs. The stores must be suffering from a reality check. They have far too many staff for the current sales. I bet we see the closing of some under-performing stores as the recession in the US deepens.
One more note:
Have you seen how many more employees are at the Apple Stores than pretty well every other store in the malls? I counted 23 employees in one small but popular Miami Beach store. By comparison, other stores in the Mall had three, maybe four employees. They have more employees on the floor than stores five or six times their size. It’s great for the customers, but simply not sustainable.
Reservation, please
Actually most of the employees in apple stores have much different jobs. The Genius bar which support the one to ones are very limited. Even still, there are TONS of support online though support.apple.com to where one to ones may not be necessary.
I really need support but find it difficult to get in every week. Working in the over populated area on a stool is difficult. I do appreciate the patience of the instructors.
onetoone.apple.com
WHY DO YOU KEEP CHANGING THINGS THAT ARE NOT BROKE. IT JUST GETS MORE CONFUSING FOR YOUR CUSTOMERS.
It’s not me – I’m not Apple – please direct your comment to them or your local Apple Store.
How about classes for those of us just entering the 21st century . Give a really basic background for using the unbeaten Apple ccomputer—(or so they say).
i cannot find away to log on to get a appointment. what do i have to do?
need to make appointment for my 1st class, just bought new lap top 4/21/10 please let me know when i can take a class thank you
You can probably book online for your local Apple Store – http://www.apple.com/retail/onetoone/
This is just a blog about technology with an emphasis on Apple and the Mac OS. If you have purchased a One To One membership you can activate and book online here: http://www.apple.com/retail/onetoone/